Project Overview
Saunders Farm is a multi-season destination in the Ottawa area offering family attractions, seasonal festivals, farm experiences, food and drink, camps, school visits, celebrations, corporate events, and unique spaces for film and photography. The website serves as the central digital hub for visitors planning their experience and for groups looking to book activities or events.
The project involved developing a large WordPress website capable of presenting a broad range of seasonal experiences and business offerings within one cohesive digital experience. With content and visitor journeys changing throughout the year, the website needed to make it easy for families, groups, schools, and event organizers to discover the right experience and take the next step.
Key Features
Seasonal Experiences
Dedicated experiences for major seasonal attractions and events, allowing visitors to explore what is happening at the farm throughout the year.
Event & Activity Discovery
Clear presentation of attractions, activities, entertainment, food, and supporting experiences available during each season.
Visitor Planning
Practical information covering hours, location, accessibility, FAQs, visitor guidance, and other details needed to plan a trip.
School & Group Experiences
Dedicated journeys for school groups, student tours, retreats, and other organized visits.
Celebrations & Corporate Events
Information and enquiry pathways for birthdays, private celebrations, corporate gatherings, and other group events.
Farm Camp
A dedicated content and registration journey for the farm’s summer camp program.
Food, Farmshop & Cider
Integrated presentation of dining, farmshop products, and the farm’s cider experience.
Film Locations
A dedicated showcase of the farm’s indoor and outdoor spaces available for film and photography production.
Metadata
Client
Saunders Farm
Technologies
The Problem
Saunders Farm operates across different seasons and experiences, requiring the website to communicate changing attractions, schedules, ticketing information, and visitor guidance without creating a confusing experience.
The website needs to serve families and individual visitors as well as schools, corporate groups, event organizers, and film-production enquiries.
From mazes and seasonal festivals to farm camp, school trips, celebrations, food, retail, and film locations, the platform needed a clear structure for a diverse range of offerings.
Visitors need practical information such as dates, hours, activities, pricing, and booking pathways at the right point in their journey so they can confidently plan a visit.
How We Solved It
The website architecture was organized around Saunders Farm’s many experiences and audiences, allowing large amounts of information to remain discoverable and easy to navigate.
The website was structured to support a broad and evolving content base while giving the team a manageable environment for ongoing updates.
The information architecture focuses on what visitors want to do and experience, rather than forcing them to navigate around the organization’s internal structure.
Key actions such as buying tickets, planning a visit, registering for programs, and making group or event enquiries are integrated into the relevant visitor journeys.
A Digital Hub for Experiences, Events & Visits The website brings Saunders Farm’s many experiences and services together in one platform, allowing visitors to discover seasonal attractions, understand what is available, plan their visit, and purchase or enquire about relevant experiences. It also supports business-to-business journeys such as school visits, corporate events, celebrations, and film-location enquiries, giving each audience a clear path to the information and action relevant to them.
The completed website gives Saunders Farm a centralized digital platform for communicating its diverse, seasonal offering and helping different audiences move from discovery to planning and booking. The scalable structure supports an experience that can evolve with the farm’s changing seasons, events, programs, and visitor needs.
